I’m Not Your Coach. Here’s What I Am.

Let’s get something straight from the start.

This is not a coaching blog. I am not going to sell you a six-figure blueprint. I am not going to ask you to book a discovery call. I am not going to post a photo of my laptop on a beach and tell you this could be your life.

Nabb.coach stands for Not Another Bloody Business Coach. And I mean that.

What I am going to do is build businesses — real ones, with real products and real problems — and write about what actually happens. The good days, the bad days, and the days where nothing happens at all and you sit there wondering what you’re doing with your life.

Right now I’m building four things simultaneously. A cleaning chemical distribution business. A vegan certification body. A ghostwriting agency. And a blog to help people build their own vegan-focused blogs. None of these involve selling coaching. None of them involve a course about how to sell courses. All of them are in various states of not-quite-finished.

That’s the honest version.

The coaching industry has a problem. It’s eaten itself. The dominant business model in that world is: learn a skill, then sell a course teaching that skill to others, then sell a course teaching people to sell courses. At some point the actual skill disappears entirely and what’s left is a room full of people charging each other for the privilege of sitting in the room.

I’m not interested in that.

I’m interested in building things that work. Things that produce something tangible — a certified product, a cleaned floor, a published article, a vegan blog that actually earns its owner a few quid.

If that sounds like your kind of thing, stick around. No email sequence. No upsell. Just the work.

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