NABB.coach
Why I’m doing this
The honest answer to the question I ask myself all the time.
Let me be straight with you: I ask myself this question regularly.
Not in a crisis-of-confidence way.
More the way you ask it when you’re elbow-deep in something and want to make sure you still know what you’re doing, and why.
The answer is always the same.
Because this is what I’d do anyway
If you took the money question completely off the table, no revenue pressure, no need to justify the hours, I’d still be writing.
I’d still be recording podcasts.
That’s not a noble thing to say; it’s just true.
Build Your Vegan Blog exists because I wanted to do something with that instinct and make it useful to other people.
This blog exists for the same reason.
The four businesses aren’t a detour from that, they’re the content.
Because my kids are getting older
This is the part that matters most and gets said the least in business content.
My kids are growing up into a world where job security is becoming increasingly fictional.
The “get a good job, work hard” path that was sold to previous generations is getting harder to walk every year.
I’m not building these businesses for a lifestyle or a fast exit.
I’m building something they can walk into, grow, and eventually own, or sell, if that’s what they want.
That’s the real target.
Businesses that are worth something. Run properly. Handed over when the time is right.
Because the vegan certification market is broken
The Vegan Certification Authority came out of frustration, not opportunity.
The certifications that currently exist are largely money-grabs, pay the fee, get the logo.
There’s no rigorous standard behind most of them.
Just a revenue model dressed up in ethics.
I have a food safety background. I know what a real standard looks like.
The Global Food Safety Initiative (GFSI) framework exists as a benchmark that serious food businesses measure themselves against.
A vegan standard built on that foundation is completely achievable.
Nobody is doing it properly.
So that’s what VCA is.
Because vegans are more than activists
Build Your Vegan Blog has a specific reason to exist beyond “I like blogging.”
There’s a persistent idea in vegan spaces that the only legitimate advocacy is confrontational.
Protests, disruption, getting in people’s faces.
If you’re not doing that, you’re not doing enough.
I disagree.
Getting more people writing, creating, building platforms and businesses and communities is advocacy.
It just doesn’t look like a roadblock.
BYVB is for vegans who want to do something, just not that.
What success actually looks like
Not follower counts.
Not a revenue milestone.
Not a coaching programme built on top of any of this.
The kids having businesses they can manage, businesses that are real, that have value, that they could sell if they chose to.
That’s it.
Everything else is just the work that gets us there.