The Meta Post: A Blog About Building Blogs
Yes, I know. I’ve spent time on this blog telling you I’m not a coach. That I’m not interested in the coaching industry’s habit of turning every skill into a course about that skill. And now I’m launching a project that helps people build blogs. Fair enough. Though let me explain. Build Your Vegan Blog … Read more
Building a Certification Body From Scratch (And Why It’s Harder Than Anyone Tells You)
Everyone wants to start something. Very few people want to do the actual work of making it credible. Vegan Certification Authority is a certification body for products that are suitable for vegans. Not a logo you can slap on a label for a subscription fee. A genuine certification process with standards, assessment, and accountability. Building … Read more
My Least Glamorous Business Is Probably My Most Honest One
Nobody dreams of distributing cleaning chemicals. Nobody sits in a coffee shop, opens their MacBook, and thinks “you know what, I want to become the Victorian distributor for an organic cleaning chemical brand.” It doesn’t make for a compelling origin story. It doesn’t photograph well. No one’s going to invite me on a podcast to … Read more
Here’s What I’m Actually Building — No Funnel Included
Mine are a bit different. Let me walk you through them. Epiktet Supplies Epiktet is the Victorian distributor for Evolution Organics range of professional organic cleaning chemicals. This is about as unglamorous as business gets, and I love that about it. No one’s putting “organic cleaning chemical distribution” on an inspirational Instagram post. But it’s … Read more
I’m Not Your Coach. Here’s What I Am.
Let’s get something straight from the start. This is not a coaching blog. I am not going to sell you a six-figure blueprint. I am not going to ask you to book a discovery call. I am not going to post a photo of my laptop on a beach and tell you this could be … Read more