Building a Certification Body From Scratch (And Why It’s Harder Than Anyone Tells You)

Everyone wants to start something. Very few people want to do the actual work of making it credible. Vegan Certification Authority is a certification body for products that are suitable for vegans. Not a logo you can slap on a label for a subscription fee. A genuine certification process with standards, assessment, and accountability. Building … Read more

My Least Glamorous Business Is Probably My Most Honest One

Nobody dreams of distributing cleaning chemicals. Nobody sits in a coffee shop, opens their MacBook, and thinks “you know what, I want to become the Victorian distributor for an organic cleaning chemical brand.” It doesn’t make for a compelling origin story. It doesn’t photograph well. No one’s going to invite me on a podcast to … Read more