About this blog

Not Another Bloody Business Coach.

This is a blog about building businesses. Not about building a personal brand. Not about “leveraging your story.” Not about becoming a coach who teaches other people to become coaches. Just building actual businesses — in real time, with real numbers, real setbacks, and no filter.

The coaching industry has a particular talent for making everything look easy in hindsight. You get the success story, the polished framework, the 5-step system — and none of the months where nothing worked, the decisions that cost money, or the mornings where the whole thing felt stupid.

Nabb.coach exists because I wanted the other version. The one where you can watch someone build things from the start — before they know how it ends.

I’m not here to coach you. I’m here to document what it actually looks like to build multiple businesses at once — and let you draw your own conclusions.

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The four businesses I’m building right now

All four are being built simultaneously. That’s not a strategy I’d recommend — it’s just what’s happening. Which is kind of the point.

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What to expect here

Monthly updates. Real numbers when I have them. The things that didn’t work alongside the things that did. No affiliate links dressed up as advice, no vague wins, no “I can’t share the exact figures but trust me it’s going well.”

If you’re looking for someone to tell you it’s all going to be fine, this probably isn’t your blog. If you’re tired of polished success theatre and want to see what it actually looks like in the middle — stick around.

Start with the first post, or browse by business.